By Ballers for Ballers. In 1993, K1X made its first limited edition tees and hustled them from the back of a pick-up, and is still known today as the “by ballers for ballers” brand, paying attention to hoop-specific details. Pick-up basketball and 90’s era hip hop are the two driving forces that define K1X. The tag logo was created when a local graffiti sprayer was asked to scribble “K1X” on a piece of paper. The “do it yourself” feel of the brand is appealing to ballers and their entourage. “Play hard, don’t embarrass our products”, a claim that perfectly personifies the brand’s love for the game. Mission: Taking over the world, one court at a time.

*Available in Men’s